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When I run through my list of favourite blogs of a weekend, as I often do, I'm always struck by how different they all are. There are Lifestyle bloggers, Beauty bloggers, Art bloggers, Business bloggers, blogs with clean white layouts, blogs full of life and colour, organised chaos, blogs full of text, blogs full of photographs. You get the idea. I love how diverse all these bloggers are, yet they all have some similarities which draw me in. I thought I'd talk about those similarities with you guys today.
First off, let me say that this isn't a list of blog rules according to Jemma. This isn't how you all need to be running/designing your blog in anyway. It's simply an observation by myself as to what I personally like in a blog, and I'm more than happy to be proven wrong. I love when I see people breaking the 'rules' and creating something awesome from it. And if you really look, I don't do all of these things on this list myself all the time. So don't sweat it if you don't either, okay? Okay.
1. Have a Clean Layout;
Yes, it's the one we all hear about most often, probably. But you don't have to stick with that 'all white' aesthetic for this to work. 'Clean' means having easy to read content, no backgrounds that clash with your images or text, no overlapping, and each section of your blog layout divided nicely.
2. Align images & text;
Not everyone does this one, and that's okay. But personally I do love when a blog's images line up with the content text - it just makes it look neater. If you don't know what I mean, see this writing here? Notice how the width of it matches my photograph above. It doesn't have to be perfect, but it makes your content look much more appealing.
3. Use large images;
Whether it's your own photograph, a drawing, a quote, whatever. Always try to use images that are large rather than tiny. There's nothing more effective than a small, dark, grainy image to put me off even the greatest of posts. It's not the most important thing, but a lot of people (including myself) prefer larger photos. BUT; please resize images so that they aren't too large. Anything over 1000px wide might take longer to load on certain devices. I resize all my images to 770px wide, because I know my content (this bit here!) is 770px.
4. Have a good navigation system;
This one can be used effectively in a million different ways. Some blogs have a Nav bar at the top (like me) with an 'About Me', 'Contact Page' etc, and all social media clearly accessible at the top of the sidebar. However, you can also have all of this in the sidebar, or all in the top navigation bar. Or some blogs have a design which allows their nav bar to stay 'floating' at the top of their page even when you scroll. All can be executed beautifully. Just make sure its clear, in plain view, and easy to use!
5. Add personality;
This is the most important one of all, for me. It can mean the difference between me following you, or never visiting again. You want your readers to know there is more to than simple text on a screen. Write with humor, add a pop of colour somewhere, create a pithy bio. This is your chance let us know who you really are :] Which brings me to...
6. Have an 'About Me' page;
You wouldn't believe the amount of times I've visited an amazing blog, to be disappointed there isn't an About Me page anywhere in sight. Maybe you guys don't think this is important, but I really love getting to know the bloggers I visit. This is a place you can really introduce yourself, who you are, what you do, and the aim behind your blog.
7. Poke Fun;
I mentioned having a sense of humor right? I think it helps stand a blogger out a mile away from the competition. For example, I follow some food bloggers when I honestly have no interest in cooking really. But they have such great writing styles! They share recipes and stories, they make me laugh, they make me come back. Sometimes I'll even be tempted to try out their recipes.. but then I remember that's an awful idea ;) Don't be afraid to joke around with your readers and poke fun at yourself. It shows how human you are! I'd much rather a blogger be less serious anyway.
8. Be different;
When you branch out and do something a little different from the norm, people notice. And you will be grateful you did. Blogs that funk things up a bit always stand out to me, and I appreciate the extra effort it takes. Even if it's something as small as, handwriting your bio line and scanning it in rather than typing it. Or maybe taking your beauty blog photos different from the plain white backgrounds we're used to seeing. Those things aren't bad, I love them! But if you make the effort to stand out; you'll be remembered.
9. Produce great content;
Obvious huh? And surely most important (I know I already said that about having personality.. but shh). Content is the backbone of your blog, and should be the whole reason you're doing it. Don't write up a post just because everyone else is doing that type of post - Do something you're passionate about. It will be more genuine and your readers can sense this. Look to your hobbies, wishes, thoughts, dreams. This is where you'll find your content.
10. Be friendly;
Lately I'm understanding the word busy like never before. But as busy as I am, I understand how important interaction with my readers is. Whether it be just replying to a comment when I get a chance, or chatting to people on Twitter - I try to be a friend to the people who visit my blog. My favourite blogs are all run by people who seem genuinely lovely, friendly and up for a chat. Even if they can't always message back - you get the sense you could easily be friends with this person. I would love for that with my own blog.
So there we have it; the ten things my favourite blogs have in common with each other, even with all their differences. I hope this might help some of you, or even just provide an interesting read. I'm thinking one day I'll have to finally get around to doing a Blogroll. But for now, here are three blogs I've visited most this week-
- The Creative Outlook
- Vanilla Craft Blog
- Lemon Freckles
Have a great week everybody! :]
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Love this and so many really important points to. Clean clear backgrounds and good sizing just makes it easier to read on a screen.
ReplyDeleteRach / illustrated-teacup.blogspot.co.uk
I agree! It helps so much ! Thanks Rachel! Xx
DeleteThese are all very great points, and I particularly agree with having a sense of humor, nothing worse than someone who takes themselves too seriously!
ReplyDeleteHannah xx
http://granitecitygirlblog.blogspot.co.uk/
Plus it's so much more special when someone can make you laugh! :) I love it! Xx
DeleteI second this notion! :D
DeleteI am quickly put off by people who take themselves too seriously. I can really relate to the part about 'feeling as if you could be friends with the blogger'. I think that's pretty important :) I've been put off some beautifully styled blogs because I get a bad vibe/impression from the bloggers personality even though I try to be as nonjudgmental as I can.
Thanks for this great post :D xxo
thesaltyseablog.blogspot.com
You are spot on with all of this! I am so put off when blogs are difficult to navigate. About pages are so important because like you say you want to know the face/name behind the writing!
ReplyDeleteKat x
KatHorrocks.com
It adds a lovely multiple layer behind the blogger too! We get to know them and their blog on another level :) thanks Kat! Xx
DeleteAnd that is one of the reasons that I follow your blog, I think that we could be friends in 'real life' lol
ReplyDeleteI think that all your points are so right and that is why I also follow different blogs, not all beauty but sometimes it is more about the person writing it :)
Pams Stuff and Things
Aww Pam I think we could too haha!!! Xx
DeleteFirstly, I love the new layout of your blog, It is fabulous. :) I personally like a clear blog but what you've done is fine also, adding a subtle background. It's nice to get some idea to what people like and it really helps to enhance your blog so thanks for the constructive criticism. :)
ReplyDeleteI was going to add more pages to my blog but for some reason I never got around to it :)
Ellen,
http://fishnetsxd.blogspot.ie
I agree with all of these, especially having large good quality pictures! I really don't like it when people put teeny tiny pictures in the middle of loads of text! I'll have a cup of tea and check out the blogs you listed, I LOVE finding new blogs to read!!
ReplyDeleteEmily xxx
Emily May Designs
I like getting to know bloggers through their blogs. One of my favourites, who has now become a friend, sometimes posts pictures of her makeup and she's also holding her baby, or her older son - it's cute seeing a look at her family whilst still focussing on the makeup.
ReplyDeletethese are good rules! on my old blog the images i uploaded were so huge that it always took forever for them to load. I wish I had focused on sorting that out haha! I think now I just need to be more active and 'friendly'. Not that I'm not friendly, but I don't leave enough comments and I never join in on the twitter chats. Uni life gets in the way sometimes, I just hope people don't think I'm being rude!! x
ReplyDeleteAww I'm sure they don't Amy!! Haha. You're so likeable anyway! :) xxx
DeleteAwesome tips!! Xoxo
ReplyDeleteThis was a really interesting and informative read - and I have to say that I agree with you on all counts! As a blogger and a blog reader, I think that at the end of the day what I crave the most is authenticity. (which is something I love about your blog!!)
ReplyDeletexx Kathryn
http://www.throughthethicket.ca
What an interesting post! I think it each of the points are important... but I must say that authenticity and humour make the difference. After all, I would stop visiting a boring blog where the author makes no contact with the reader. Thanks so much for sharing! x
ReplyDeleteFabi | www.agirlandherstripes.com
Hi Jemma!
ReplyDeleteNice article! I particularly agree with no.7 & no.10. It's great to get a sense of the writer's personality and to also be friendly. Never really come across your blog before, however, liking your heading, blog layout & colours! Really pretty :-)
I too am a lifestyle blogger & love fashion, interiors, design & craft. I sometimes add in the odd baking post.
Emma Jayne x
www.emmajayne-designs.co.uk
These are all great things! I do love large photos, but they don't have to be perfect photos, I just like to be able to see them!
ReplyDeleteWe all have our preferences and I love a blog with humour and life :) I like to think that's what I can offer to a reader, and I hope I do offer it and it's certainly something that I look for in others.
As far as the about me page goes... I have one, I had a link but I've been working out just how I would like my layout to be so now it's just accessible by clicking my face. But it's nice when people have them, but I do click on peoples profile photo if I can't find it incase it's hidden there!
~ K
I agree with all your points Jemma - a very well written post as usual :) I love big photos - I am a sucker for a photo that takes up the full scale of the blog post! Especially when it's a wow picture! :) xx
ReplyDeleteBrenda BusyBee
Clean layout, good photos, personality and friendliness are also my most sought after qualities in blogs. I also think it's important to try and be different from everyone else. When you're dealing with beauty that can be a bit harder to achieve but it's a great quality to have. xx
ReplyDeleteRenata | Speaking Beauty UK
I love when a blog has easy navigation! Whenever I find a blog that I really, really like I always want to follow them everywhere and I hate when I can't find their info! If I'm really obsessed I go ahead and ask them in the comments section to send me their social media handles... but yeah, everyone should have them on top or on the sidebar.
ReplyDeleteI like your new layout - very cute and colorful :)
Jessica
the.pyreflies.org
Fab post lovelie! Can't believe I wasn't already following you on Bloglovin! Anyways I am now :)
ReplyDeleteLucy x
Prettylittlethingsmcr.blogspot.co.uk
Thank you very much for all the advice! As a new blogger, I still have so much to learn, and I loved this post! I will definitely be changing some things around!
ReplyDeletexx
http://thelittlechaosbook.blogspot.co.uk/
I seem to notice these things as well throughout my favourite blogs! :) but I also really adore minimalist blogs, who focus more on images and writing.. I'm not quite sure how my blog comes across but I'd love it if some of these aspects could be picked up on my own x
ReplyDeletewww.sheintheknow.co.uk
great tips! I'm loving your blog, always a great place for ideas and a good old read :)
ReplyDeletekimiandme.blogspot.co.uk
Great post, I love being nosey and seeing what people find appealing so I can kind of work on my blog :) I agree with all the things you mentioned! I also just discovered your blog and I must say I'm lovin' it ;)
ReplyDeleteCreepers & Cupcakes
We all know you love me, Jemma! ;) I know how you feel! I love simple blogs but with personality! xx
ReplyDeleteDee | www.promptsbydee.co.uk
Hi Jemma,
ReplyDeleteHow are you? I've only just seen it but I really like your new blog design. Clear layout but with a personal touch, I'll definitely come back. Well done! I've only just found out how to do post previews in my design and I feel my blog looks so much better now. It is always the small changes that have such a big effect.
Thank you so much for sharing your thoughts and advice. When I visit other blogs I find quality content and a clean and simple layout work the best. It's true with the pictures, I'm the same and prefer big pictures instead of small, framed ones. With bigger ones, you can just see more detail and tell if the blogger pays attention and invests in clear photography. I know this is a bit of a random comment, but I wanted to let you know I was here :) Speak soon xxxx
Caz | Lunch Break Adventures
Loved this! I will be bookmarking it and coming back for tips I'm sure! Thank you x
ReplyDeleteThis was SO interesting to read! Great blog post x
ReplyDeleteFatihasc.blgospot.com
Absolutely spot on! (My biggest blog turn off is centrally justified text, it makes my eyes lose concentration for some reason!)
ReplyDeleteThis is so true and helpful! thanks for posting this! :)
ReplyDeletethelovelyartist.wordpress.com
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI couldn't agree more with you! I have my own personal style which is cheeky and fun with a little sassy context - it's not for everyone.
ReplyDeleteDifferent and unique inspires me to be myself, even if it means that some viewers don't come back. One way or another there are people out there who religiously come back and view your newest posts.
it's like in real life, everyone dresses, acts and portrays themselves their own way, and this is how i think blogs should be.
Great post!
Much love,
Lauren Nicole O'Hara
https://lauren-ohara-x.blogspot.com
Oh I didn't know Vanilla Craft Blog yet. Thanks for sharing your fave blogs as well as your thoughts on these blogs. I have the feeling I still have to work a lot on my blog (content & design), e.g. my About page. But I just wanted to start at some point because nothing is perfect, right?! x
ReplyDeleteFOUND SOME PAPER BLOG
You've made so many perfect points! *runs back to blog to check if I have done them*.
ReplyDeleteI totally agree with your points! And I'm so pleased you linked those three lovely blogs at the end - that's my evening sorted! :) xxx
ReplyDeleteI love this Jemma! What a great list!
ReplyDeleteTegan xx - Permanent Procrastination